TraCert,where Champions
don't hide™
TraCert builds and runs the systems that take standards from first draft to verified, certified document, covering writing, managing, reviewing, and securely archiving every step along the way.
Two Generations of Experience. Different Strengths. One Ambition.
Where Champions don’t hide.™
The future of a company is not built by job titles. It is built by people who see opportunities, take responsibility and turn ideas into results.
That belief is at the heart of Where Champions don’t hide, and it is also behind the next chapter of TraCert.
With Primosch Poljanec joining TraCert as Commercial Director, Founder & CEO Bill Holler brings another entrepreneurial perspective into the company. Two careers shaped by different experiences, but connected by the same mindset: creating value through action.
Bill has spent decades at the intersection of aerospace, standardisation and digital transformation, turning deep industry knowledge into solutions for some of the most demanding regulated environments.
Primosch brings more than 20 years of entrepreneurship, commercial leadership and market development, building companies, opening markets and creating customer and partner ecosystems across Europe.
Now those strengths come together. The ambition is clear: to help companies in regulated industries work easier, better and faster, without compromising compliance, trust or traceability.
To simplify complex standards, certification and documentation processes. To deepen strategic customer relationships. To open new markets. To build partnerships that create reach. And ultimately, to turn TraCert’s expertise into measurable customer value and sustainable growth.
Because when compliance is critical, clarity, trust and traceability matter. And the strongest companies are built when experience is shared, responsibility is trusted, new thinking is welcomed and people are given the space to make an impact.
Products & services
The TraCert family: the products and services that take standards from first draft to verified, certified document.
Four building blocks, one continuous process
Each service covers its own stage in the life of a standard or technical document. Strong on its own, even stronger together.
Standards Drafting
A collaborative workspace for working groups to write standards and specifications together, from first draft through to formal vote.
- Real-time collaborative writing with comments and version history
- Guided approval workflow, including ballots and meeting minutes
- One-click conversion of finished documents into print-ready PDFs
Standards Management
Once a standard is approved, it needs a reliable home. STAN-Hub® manages, distributes, and makes the entire published standards library searchable.
- Central, role-based management of all published standards
- Direct connection to sales platforms for instant distribution
- Smart search that helps users find the right standard fast
Support for Large Document Management Systems
Systems like NormMaster from T-Systems are powerful but complex. TraCert handles setup, training, and ongoing user support so teams stay productive.
- Setup, configuration, and integration into existing workflows
- Training for editors, approvers, and administrators
- Ongoing support for questions and technical issues
Blockchain-Secured Archiving
Cert-Trace® digitizes, archives, and shares documents of any kind, entirely browser-based, and protected against tampering through blockchain technology.
- Tamper-proof verification through blockchain sealing of every document
- Supports virtually any file format, no software installation required
- Originally built for aviation, now used across many industries
"Turning data graveyards into fertile data soil, and changing how organizations work with their digital assets along the way."
